GIVA Jewelry is not owned by any company or organization. However, the firm obtained more capital that was needed for the expansion of the business to maximize its potential. In July 2023, Premji Invest was involved in a large funding round as an investor; It granted $35 million in funding phase B. This financial support was intended to assist GIVA's goals for a larger offline presence and expansion in the lab-grown diamond jewelry sector.
Although this funding round occurred, it was not considered an acquisition. GIVA continues to be managed independently and has established itself as part of the jewelry market after being established in the year 2019. The start-up is co-founded by Ishendra Agarwal, Nikita Prasad, and Sachin Shetty and is based in Bengaluru; it specializes in 925 fine silver products along with products in 14K and 18K gold and lab-grown diamonds. The products that GIVA has to offer are sold through its expanding network of over 150 outlets in the country.
Besides Premji Invest, other distinguishable investors in GIVA include Aditya Birla Ventures, Alteria Capital, A91 Partners, Spring Marketing Capital, Sixth Sense Ventures, and FBC Venture Partners. These investors come with more money but none of them has bought or even got a controlling stake in the brand.
GIVA’s approach is significantly different from other large jewelry players in India that have gone through acquisitions. For example, Titan Company recently bought out CaratLane for over $2 billion business. GIVA, however, is still a private company with the participation of strategic investors, which should establish its brand platform and develop the company’s network on its own. This will enable GIVA to stay true to the vision that its founders had while at the same time strengthening its position in the competitive jewelry industry.
also read How to buy Jewelry online.