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Noteworthy business partnerships?
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Some business partnerships stand out because each company brings something the other would struggle to build alone. A few good examples:
- Apple and Nike: Their collaboration connected Nike’s sports expertise with Apple’s technology, beginning with Nike+iPod and later extending to fitness features and products.
- Starbucks and Nestlé: The companies joined forces to bring Starbucks-branded coffee products to more retail markets, combining Starbucks’ brand with Nestlé’s distribution reach.
- LEGO and Nintendo: Their sets turn familiar Nintendo characters and worlds into LEGO builds, giving both brands a way to reach fans through play.
What makes these memorable isn’t just the names involved; it’s the fit between their audiences, products, and strengths. Which business partnership do you think has been especially effective?