A user engagement report is a comprehensive analysis that provides insights into how users interact with a product, service, website, or application. This report focuses on quantifying and understanding user interactions, behaviors, and experiences, aiming to gauge the level of engagement and the overall user experience.

User engagement is a critical metric for businesses and organizations as it directly impacts customer satisfaction, loyalty, and the success of the product or service.

Key aspects covered in a user engagement report may include:

User Activity: A breakdown of the types of actions users take within the product, such as clicks, page views, interactions with specific features, and other activities relevant to the platform's purpose.

Session Duration: Insights into how long users typically spend on the product during a single visit or session.

User Retention: Information on the percentage of users who continue to use the product over time, often measured over different intervals (e.g., daily, weekly, monthly).

Bounce Rate: The percentage of users who visit a single page or section of the product and then leave without further interaction.

Conversion Rate: Analysis of the number of users who take desired actions, such as signing up, making a purchase, or completing specific tasks.

Feature Usage: Details about which features or functionalities are most and least used by users.

Content Consumption: Insights into how users engage with content, including articles, videos, or other media.

User Feedback: Collection of user feedback through surveys, comments, and reviews, which can provide qualitative insights into user satisfaction and issues.

Segmentation: Segmenting users based on characteristics like demographics, location, or behavior to identify patterns and tailor engagement strategies.

A/B Testing Results: Information on the performance of different user interface (UI) or user experience (UX) variations tested to optimize engagement.