How to optimize website anchor text for improved internal linking and SEO?

One common internal linking mistake is using the same generic anchor text everywhere. I usually keep anchor text descriptive, relevant, and natural, while linking related pages where it genuinely helps users.

A simple approach:

• Use specific anchor text that explains the destination.
• Vary wording naturally instead of repeating one keyword.
• Link from relevant, authoritative pages.
• Avoid keyword stuffing or forced exact-match anchors.
• Review broken links and orphan pages regularly.

For larger sites, SerpSpur can help audit internal linking and identify technical SEO issues, making it easier to spot pages that need better internal-link coverage.

Good internal linking should help users first and search engines understand the site structure second.