Digital Marketing refers to promoting the brand online for engaging potential customers through various platforms. It is also referred to as online marketing and it makes the proper use of products and services on online mediums.

It is often believed that digital marketing is pretty easy but it is actually far from simple as it involves some deep knowledge about the skills and technologies.

Below listed are some of the top skills required to become a digital marketer:

• Search Engine Optimization: It refers to the marketing tactics performed to rank your site on google at the top of search engine results page.
• Content Writing: This basically refers to writing long form and short form content to showcase it on various platforms and generate potential leads.
• Search Engine Marketing: It refers to paying to Google each time someone clicks on an ad.
• Social Media Marketing: It refers to promoting the brand through social media platforms like Instagram, Facebook, LinkedIn, etc.
• E-Mail Marketing: It basically refers to running the email campaigns for generating the potential leads for your business.

An overview

Digital marketing, also called online marketing, promotes brands to connect with potential customers using the internet and other forms of digital communication. This includes email, social media, web-based advertising, and text and multimedia messages as a marketing channel.

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The different types of digital marketing include:

1. Search engine optimization:

Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as 'the art and science of making web pages attractive to search engines.'

2. Content marketing:

As mentioned, the quality of your content is a critical component of an optimized page. As a result, SEO is a significant factor in content marketing, a strategy based on distributing relevant and valuable content to a target audience.

3. Social media marketing:

Social media marketing drives traffic and brand awareness by engaging people in online discussions. Social media marketing can highlight your brand, products, services, culture, and more.

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4. Pay-per-click marketing:

How and when people see your ad is a bit more complicated. Pay-per-click, or PPC, is a form of digital marketing in which you pay a fee every time someone clicks on your digital ads. So, instead of paying a set amount to constantly run targeted ads on online channels, you only pay for the ads individuals interact with.

5. Affiliate marketing:

Affiliate marketing is a digital tactic that lets someone make money by promoting another person's business. You could be either the promoter or the company that works with the champion, but the process is the same in either case.

6. Email marketing:

The concept of email marketing is simple—you send a promotional message and hope that your prospect clicks on it.

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