'Businesses are successfully gaining ground in Social Media Marketing,' how? Let's explore!
As it has been observed that the launching of Facebook,
Twitter, and othersocial
mediaplatforms first targeted the need for communication and socialization. Over the years, the social sites extended their target to marketing, promotion, advertisement, hiring's, awareness, campaigning, etc. In simple words, the
Need examiner is now Need Provider!
By the term need provider, it means that now social mediais giving birth to various needs, which is leading it to be initially incorporated in the marketing section of different business forms like B2B (Business to Business) and B2C ( Business to Consumer).
As we know that the role of social media marketing plays a crucial part in both forms of Businesses (B2B and B2C).
The potential of modern marketing inclusive of social media marketing has greatly influenced forward-thinking entities, B2C( wholly oriented towards consumer's need, styles, trends, and preference). Whereas, B2B companies are still hesitant to adopt such marketing strategy at the initial level.
Factors that recognizes the employment of social media marketing in both forms of business are: