• You may have heard that a general rule of thumb for small businesses using social media is to publish at least once a day and no more than three times a day on each network. However, there are exceptions, and one of them is Instagram Stories.
• Nothing is more important than consistency when it comes to Instagram Stories. Attempt to appear on Stories at least three times every day, with at least three frames submitted in a 24-hour period. Daily Story sharing is far superior to the occasional Story with 10 frames.
• The truth is that the optimal number of Stories each day is determined by a variety of criteria, including your industry, your target audience, and the type of material you're producing.

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