- Advertising on Facebook is a must if you want to reach a larger audience on the social media site. Furthermore, Facebook advertisements contribute to your overall digital marketing strategy by raising brand awareness, recruiting leads, and, in certain cases, converting users into customers.
- You can spend as much money as you want on Facebook advertising. You establish a budget from the beginning, and after you reach that amount, Facebook will cease showing your ad. The bigger your budget, the more people you'll be able to contact.
- According to an eMarketer poll, 96 percent of social media marketers believe Facebook is the top social media channel for ROI. This holds true for both B2C and B2B businesses.
- Not only do the people you want to reach have Facebook accounts, but they also spend an average of 40 minutes every day on it. More than 2 billion people have signed up for an account, and 1.55 billion utilise the network on a monthly basis.
