It's far more difficult to examine Google Chrome's
revenue because Google doesn't provide revenue and expenses for all of its services. This means that, while
Google
boasts that the browser is 'an extremely profitable product,' the general public has no way of verifying this claim.
Advertisers pay Google money, but instead of paying out search royalty to rival browsers, the money goes to Google's Chrome division. Google makes money in a variety of ways. For instance, Google Chrome customers are more likely to use related services like
Gmail, Google Apps, and Google Docs, which makes them even more valuable because the company's services are so closely integrated. Each time a product is used, page views and ad revenue increase.
Second, Google's AdSense program is keen on your information. Chrome collects information from users and utilizes it to better its
AdSense program. More data allows for a better understanding of each user's marketing profile and better targeting of adverts to potential customers.
AdSense is able to charge a higher premium for advertising than its competitors by offering more effective ads.
