What are Google Analytics 'Goals' and why should I use them?

Asked 29-Jan-2018
Viewed 808 times

0

1 Answer


0

Google Analytics Goals are key performance indicators (KPIs) used to measure the success of digital marketing campaigns and website performance. They are used to track the progress towards a desired outcome, such as increasing website traffic or increasing the number of sales. By setting goals, you can better understand your website’s performance, identify areas for improvement, and compare performance over time. 

What are Google Analytics Goals and why should I use them


 

So, what are Google Analytics Goals, and why should you use them?

  • Google Analytics Goals allow you to measure the success of your website, track user behavior, and optimize your website for better performance. Goals measure user interactions with your website, such as making a purchase, signing up for a newsletter, or viewing a certain page. By setting up Goals, you can track the effectiveness of your website in achieving its desired outcomes.
  • Goals allow you to track the number of times users complete a specific action. For example, you can set a Goal to track the number of users who purchase on your website. This will give you valuable insights into the number of people who actually make a purchase and the number of people who might have considered buying but did not.
  • Goals also allow you to track users' time to complete an action. This is important as it helps you understand if there are any bottlenecks on your website, such as slow loading times or a confusing checkout process. By identifying these issues, you can improve your website to improve user experience and conversion rates.
  • Another great benefit of Goals is that you can set up Goals for specific pages. This allows you to track the performance of individual pages and see how users interact with them. You can also use Goals to compare performance between different pages and spot trends in user behavior.
  • Finally, Goals allow you to track user behavior across different devices. This will help you determine which device your customers are using to access your website and any differences in user behavior between different devices.

In conclusion, Google Analytics Goals are a powerful tool that can help track, measure, and optimize your website performance. Goals measure user interactions with your website, such as making a purchase, signing up for a newsletter, or viewing a certain page. By setting up Goals, you can track the effectiveness of your website in achieving its desired outcomes.