---
title: "What is the difference between Clicks and Visits?"  
description: "What is the difference between Clicks and Visits?"  
author: "Shreyas singh"  
published: 2018-02-20  
canonical: https://answers.mindstick.com/qa/34606/what-is-the-difference-between-clicks-and-visits  
category: "google products"  
tags: ["google analytics"]  
reading_time: 2 minutes  

---

# What is the difference between Clicks and Visits?

What is the [difference](https://www.mindstick.com/blog/398/difference-between-object-type-and-var-type) between Clicks and Visits?

## Answers

### Answer by Vishal Kesarwani

**A visit simply depicts the number of times an individual user had a unique session on a particular website. Whereas, click signifies the number of times a visitor clicked on advertisement which has been placed on your website.**

![What is the difference between Clicks and Visits?](https://answers.mindstick.com/questionanswer/703860c9-3c2a-451e-8ab5-e103aa7c7c5b/images/e64f6bbe-93d9-4b2f-956f-e21352a3da02.png)\

## let me simplify this for you:

**Clicks:** It indicates the number of times a user clicks on your ad. **Visits:** It indicates the number of unique sessions associated with each of the visitors. \
**Clicks:** An ad can be clicked several times by the same visitor which results in several clicks to be recorded. **Visits:** A visit made by a unique visitor is recorded only once in a single session. (Session is of 30 minutes.) \
**Clicks:** If any user visits a website by clicking on an ad and also visit it again by clicking any bookmark url. **Visits**: A visit made from advertisements clicks in such case sessions could impact in several from a single click \
**Clicks:** Google AdWords tracks clicks. **Visits:** Google Analytics tracks visits. \
**Clicks:** AdWords filters out invalid clicks generated within. **Visits:** Analytics displays all data without any filtering. \
**You must read this: [Mistakes you are making with google analytics](https://www.mindstick.com/Articles/12784/mistakes-you-are-making-with-google-analytics)**\
**"Hope you found this helpful"**


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Original Source: https://answers.mindstick.com/qa/34606/what-is-the-difference-between-clicks-and-visits

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