---
title: "Can you bid on competitor trademark terms in Google? Can you use them in your ads? What is the character   limit for the headline of a search text ad?"  
description: "Can you bid on competitor trademark terms in Google? Can you use them in your ads? What is the character   limit for the headline of a search text ad?"  
author: "Hemant Patel"  
published: 2018-01-29  
canonical: https://answers.mindstick.com/qa/33725/can-you-bid-on-competitor-trademark-terms-in-google-can-you-use-them-in-your-ads-what-is-the-character-limit-for-the-headline-of-a-search-text-ad  
category: "marketing"  
tags: ["google adwords"]  
reading_time: 1 minute  

---

# Can you bid on competitor trademark terms in Google? Can you use them in your ads? What is the character   limit for the headline of a search text ad?

Can you bid on competitor trademark [terms](https://answers.mindstick.com/qa/96621/explain-the-microsoft-access-database-in-simple-terms) in [Google](https://www.mindstick.com/articles/12411/google-will-integrate-an-ad-blocker-into-chrome-next-year)? Can you use them in your [ads](https://www.mindstick.com/articles/339587/how-to-create-facebook-and-instagram-ads-that-don-t-look-like-ads)? What is the [character](https://www.mindstick.com/blog/250/html-character-entities)

[limit](https://www.mindstick.com/forum/159824/explain-the-purpose-of-the-limit-and-offset-clauses-and-how-are-they-used-for-pagination) for the headline of a [search](https://www.mindstick.com/blog/301883/why-you-shouldn-t-trust-ai-search-engines) [text](https://www.mindstick.com/blog/301635/did-people-reinvent-texting-to-express-the-full-range-of-emotions) ad?


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Original Source: https://answers.mindstick.com/qa/33725/can-you-bid-on-competitor-trademark-terms-in-google-can-you-use-them-in-your-ads-what-is-the-character-limit-for-the-headline-of-a-search-text-ad

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