---
title: "What does broad match modifier stand for in Google AdWords?  How do  you denote broad match modifier?"  
description: "What does broad match modifier stand for in Google AdWords?  How do  you denote broad match modifier?"  
author: "Shray singh"  
published: 2018-01-29  
canonical: https://answers.mindstick.com/qa/33720/what-does-broad-match-modifier-stand-for-in-google-adwords-how-do-you-denote-broad-match-modifier  
category: "marketing"  
tags: ["google adwords"]  
reading_time: 1 minute  

---

# What does broad match modifier stand for in Google AdWords?  How do  you denote broad match modifier?

What does broad [match](https://www.mindstick.com/news/2282/the-business-anticipates-a-flat-increase-in-paying-users-for-tinder-of-7) modifier stand for in [Google](https://www.mindstick.com/articles/12411/google-will-integrate-an-ad-blocker-into-chrome-next-year) [AdWords](https://www.mindstick.com/forum/156221/differentiate-between-adwords-and-adsense)? How do you denote [broad match](https://answers.mindstick.com/qa/95441/are-impressions-in-google-webmaster-tools-search-queries-for-exact-phrase-or-broad-match) modifier?


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Original Source: https://answers.mindstick.com/qa/33720/what-does-broad-match-modifier-stand-for-in-google-adwords-how-do-you-denote-broad-match-modifier

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