---
title: "What is the benefit of using broad matches with negative keywords, instead of exact match keywords by   themselves?"  
description: "What is the benefit of using broad matches with negative keywords, instead of exact match keywords by   themselves?"  
author: "Pawan Shukla"  
published: 2018-01-29  
canonical: https://answers.mindstick.com/qa/33715/what-is-the-benefit-of-using-broad-matches-with-negative-keywords-instead-of-exact-match-keywords-by-themselves  
category: "marketing"  
tags: ["google adwords"]  
reading_time: 1 minute  

---

# What is the benefit of using broad matches with negative keywords, instead of exact match keywords by   themselves?

What is the benefit of using broad matches with negative [keywords](https://www.mindstick.com/articles/12328/how-to-research-for-keywords), [instead of](https://www.mindstick.com/articles/330/triggers-in-sql-server) exact [match](https://www.mindstick.com/news/2282/the-business-anticipates-a-flat-increase-in-paying-users-for-tinder-of-7) keywords by themselves?


---

Original Source: https://answers.mindstick.com/qa/33715/what-is-the-benefit-of-using-broad-matches-with-negative-keywords-instead-of-exact-match-keywords-by-themselves

Copyright © MindStick Software Pvt. Ltd. This Markdown version is provided for developers, AI systems, and offline reading.