---
title: "What is the role of conversion optimizer in AdWords?"  
description: "What is the role of conversion optimizer in AdWords?"  
author: "Samar Singh"  
published: 2018-01-26  
canonical: https://answers.mindstick.com/qa/33655/what-is-the-role-of-conversion-optimizer-in-adwords  
category: "marketing"  
tags: ["google adwords"]  
reading_time: 1 minute  

---

#  What is the role of conversion optimizer in AdWords?

What is the [role](https://www.mindstick.com/forum/2317/how-to-create-role-and-enable-role-in-mvc) of [conversion](https://www.mindstick.com/forum/1734/conversion-from-32-bit-integer-to-4-chars) optimizer in [AdWords](https://www.mindstick.com/forum/156221/differentiate-between-adwords-and-adsense)?


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Original Source: https://answers.mindstick.com/qa/33655/what-is-the-role-of-conversion-optimizer-in-adwords

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