--- title: "What is Salesforce CRM? And how it works?" description: "What is Salesforce CRM? And how it works?" author: "Tarun Gautam" published: 2017-12-28 updated: 2017-12-29 canonical: https://answers.mindstick.com/qa/32167/what-is-salesforce-crm-and-how-it-works category: "application" tags: ["salesforce", "salesforce crm", "crm", "application"] reading_time: 3 minutes --- # What is Salesforce CRM? And how it works? What is [Salesforce](https://yourviews.mindstick.com/view/82645/what-you-need-to-know-to-get-started-on-salesforce-field-service) [CRM](https://yourviews.mindstick.com/audio/1248/demystifying-crm-pricing-models-a-guide-for-small-business-with-kondesk)? And how it works? ## Answers ### Answer by Vishal Kesarwani ![What is Salesforce CRM? And how it works?](https://answers.mindstick.com/images/29dec2017/5b75ef4f-2196-4536-a779-b3bfe7ae132e.png)\ **Salesforce claims to be the first Customer Relation Management platform**, it is basically an American cloud computing company **which is headquartered in San Francisco, California**. Salesforce was **founded in the year 1999 by Marc Benioff along with co-partner Parker Harris.** \ **Customer Relation Management product is the prime source of revenue generation by sales force,** being one of the **immensely valued company of cloud computing in America,** Salesforce has marketing capitalization of around **$61 billion dollars** in the mid of the August 2017 this company officially announced that they have **managed to generate $10 billion revenue rate and is it’s the first company to achieve this milestone.** ![What is Salesforce CRM? And how it works?](https://answers.mindstick.com/questionanswer/d2d232ec-a670-4fb2-bdd2-37328909317f/images/1a67ca4c-5083-493b-838c-b7bf61b7b042.jpeg)\ Some of the major services of this corporation are SalesforceApp, Cloud Community CloudWork.com Data.com Desk.com Do.com, AppExchange Configuration, Web services. \ **What is Salesforce CRM (Customer Relationship Management System?)** In simple meaning,it’s basically **a technology which is opted to manage the** important and integral things like **company’s relationship and interaction with customers and potential customers.** The motive of CRM is very genuine as **it is done to enhance and improvise business relationship** with customers it’s one of the major sources which let a company in being connected with customers streamline processes, and improving profitability. ![What is Salesforce CRM? And how it works?](https://answers.mindstick.com/images/29dec2017/01479c69-a0af-4876-92bf-235346c7117e.png)\ It provides a company to focus on their relationship with individual along with customers, service users, supplier and etc**. CRM tools which help in sales management, productivity, contact management and much more business-related activity.** **\****Why Salesforce CRM?** This system offers the best alternatives to manage and hike up external interaction and bond which leads towards the prosperity of a company. Starting from sales to customer service from business development to recruiting or marketing, **CRM offers the best possible solution at one place**. Its tool lets you record and store all the **necessary details of customers, sale opportunities service issues and manage marketing campaigns in dignified central location.** ![What is Salesforce CRM? And how it works?](https://answers.mindstick.com/images/29dec2017/d4fac96d-0667-4e5e-a428-690928e2d2c1.png)\ **Through record of all necessary data in a classified format** and that too in a central location, it **gets easier** to **rectify issues** for each and every department and its get easy to collaborate data to **increase productivity in every possible aspect.** \ Each individual working in your company can **easily look up** **how a particular customer is been communicated and how the customer was been deal what he purchased, his last purchased, the quantity of purchase, payment time and method** everything in a **nutshell.** \ **Why Salesforce CRM is special** There are **more than 150,000 companies all across the world which uses Salesforce CRM**. If we look up about sales force on the web we will get thousands of reviews and currently its one best CRM and it has the best **user-friendly interface which makes it special** if compare it with other CRM software available such as Siebel, SugarCRM etc. --- Original Source: https://answers.mindstick.com/qa/32167/what-is-salesforce-crm-and-how-it-works Copyright © MindStick Software Pvt. Ltd. This Markdown version is provided for developers, AI systems, and offline reading.