---
title: "What is Marketing automation?"  
description: "What is Marketing automation?"  
author: "Kusti  Franti"  
published: 2017-11-15  
updated: 2017-11-15  
canonical: https://answers.mindstick.com/qa/30716/what-is-marketing-automation  
category: "marketing"  
tags: ["digital marketting"]  
reading_time: 1 minute  

---

# What is Marketing automation?

What is Marketing automation?

## Answers

### Answer by Vishal Kesarwani

This **automation** is generally a **practice automation of marketing** with the use of automation **software** and tools as well to automatize selling processes like client segmentation, client information integration, and campaign management. The utilization of promoting automation makes processes that will have otherwise been performed manually rather more economical, and makes new processes doable. Selling automation is Associate in nursing integral part of client relationship management. **Marketing departments** save time Associate in nursing resources with an easy-to-use platform that produces it easy to manage all of your campaigns in a very single answer.

Your campaigns run on autopilot whereas you pay time on all the opposite stuff you have to be compelled to do to become additional roaring. With selling automation you've got a **360-degree** read of however your prospects are interacting with you and therefore the tools to show them into customers. there are **lot more** thing which comes under **marketing automation** such as marketing intelligence, types of automation software's and many more stuff which you can read and understand from this link: **[marketing automation](https://www.mindstick.com/Articles/12685/marketing-automation)**


---

Original Source: https://answers.mindstick.com/qa/30716/what-is-marketing-automation

Copyright © MindStick Software Pvt. Ltd. This Markdown version is provided for developers, AI systems, and offline reading.