---
title: "What is PPC?"  
description: "What is PPC?"  
author: "Joseph Rossignol"  
published: 2017-11-15  
updated: 2017-11-15  
canonical: https://answers.mindstick.com/qa/30713/what-is-ppc  
category: "marketing"  
tags: ["digital marketting"]  
reading_time: 1 minute  

---

# What is PPC?

What is [PPC](https://www.mindstick.com/articles/12339/5-disadvantages-of-pay-per-click-ppc)?

## Answers

### Answer by Vishal Kesarwani

**Pay per click** is basically an internet advertising practice which is done to drive in traffic over a website. Pay-per-click is often related to first-tier search engines **(such as Google AdWords and Microsoft Bing Ads)**. With search engines, advertisers generally bid on keyword phrases relevant to their target market. It’s also referred as keyword phrases advertising.

**PPC** "display" advertisements, conjointly called "banner" ads, which are shown on websites with connected content that have united to point out ads and square measure generally not pay-per-click advertising. Social networks like Facebook and Twitter have conjointly adopted pay-per-click united of their advertising models.there are different types ppc activitties which you can read by clicking this link: **[pay per click](https://www.mindstick.com/Articles/12652/pay-per-click)**


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Original Source: https://answers.mindstick.com/qa/30713/what-is-ppc

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