---
title: "Is email marketing still effective?"  
description: "Is email marketing still effective?"  
author: "Oasge Christiansen"  
published: 2017-11-15  
canonical: https://answers.mindstick.com/qa/30691/is-email-marketing-still-effective  
category: "buisness process"  
reading_time: 1 minute  

---

# Is email marketing still effective?

Is [email marketing](https://www.mindstick.com/articles/44013/why-email-marketing-is-crucial-to-your-business-s-growth) still effective?

## Answers

### Answer by Vishal Kesarwani

Not only effective, marketing through emails have become a necessary tool for business ever since the introduction of the web to the globe. Marketing through [email](https://www.mindstick.com/articles/44267/how-to-protect-from-getting-spam-emails) could be a sort of marketing that uses email correspondence as a method of communication business or fundraising messages to Associate in nursing audience. In its broadest sense, each email sent to a possible or current client may be thought-about email selling. However, the term is typically wont to refer to:

- Sending emails with the aim of enhancing the link of a merchandiser with its current or previous clients and to encourage customer loyalty and repeat business.
- Sending emails with the aim of effort new customers or convincing current customers to buy one thing now.
- Adding advertisements to emails sent by different corporations to their customers

you may read this article to find your answers: [**marketing through emails**](https://www.mindstick.com/Articles/12671/marketing-through-emails)


---

Original Source: https://answers.mindstick.com/qa/30691/is-email-marketing-still-effective

Copyright © MindStick Software Pvt. Ltd. This Markdown version is provided for developers, AI systems, and offline reading.