---
title: "Why Do Employee Shares Reach More People Than Our LinkedIn Company Posts?"  
description: "Why Do Employee Shares Reach More People Than Our LinkedIn Company Posts?"  
author: "Cooper Ryan"  
published: 2026-10-23  
canonical: https://answers.mindstick.com/qa/118223/why-do-employee-shares-reach-more-people-than-our-linkedin-company-posts  
category: "Mix Category"  
tags: ["linkedin", "Social Media Marketing", "Employee Advocacy"]  
reading_time: 1 minute  

---

# Why Do Employee Shares Reach More People Than Our LinkedIn Company Posts?

Our [company page posts](https://answers.mindstick.com/qa/32363/what-are-clicks-impressions-and-engagement-of-company-page-posts) tend to get modest engagement, but when an employee shares the same announcement from their personal profile, it often reaches a much larger audience. Is that mainly because personal accounts have stronger distribution on LinkedIn, or do audience size and the way people interact with company pages explain the difference?

I’m trying to understand what a fair comparison looks like before we change our posting approach.


---

Original Source: https://answers.mindstick.com/qa/118223/why-do-employee-shares-reach-more-people-than-our-linkedin-company-posts

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