---
title: "How Can I Separate Branded and Non-Branded Search Traffic in Search Console?"  
description: "How Can I Separate Branded and Non-Branded Search Traffic in Search Console?"  
author: "Dhananjay Prajapati"  
published: 2026-10-17  
canonical: https://answers.mindstick.com/qa/117770/how-can-i-separate-branded-and-non-branded-search-traffic-in-search-console  
category: "Mix Category"  
tags: ["seo", "google search console", "Keyword Research"]  
reading_time: 1 minute  

---

# How Can I Separate Branded and Non-Branded Search Traffic in Search Console?

Our organic clicks have gone up, but I can’t tell whether more people are finding us through general searches or simply searching for our company name. That distinction matters when I’m trying to judge whether our SEO work is reaching new audiences.

What’s the most reliable way to compare branded and non-branded search traffic in Google Search Console? I’m curious how others handle variations in company names, misspellings, and queries that include a product name alongside the brand.


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Original Source: https://answers.mindstick.com/qa/117770/how-can-i-separate-branded-and-non-branded-search-traffic-in-search-console

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