---
title: "Why Do Google Ads Show Conversions That I Can’t Match to CRM Leads?"  
description: "Why Do Google Ads Show Conversions That I Can’t Match to CRM Leads?"  
author: "Martina Catalano"  
published: 2026-10-16  
canonical: https://answers.mindstick.com/qa/117700/why-do-google-ads-show-conversions-that-i-can-t-match-to-crm-leads  
category: "Mix Category"  
tags: ["Google Ads", "Digital Marketing", "Conversion Tracking"]  
reading_time: 1 minute  

---

# Why Do Google Ads Show Conversions That I Can’t Match to CRM Leads?

Our Google Ads account reports more conversions than the number of new leads we can find in our CRM. The gap isn’t huge, but it makes it hard to tell which campaigns are actually bringing in enquiries.

Could duplicate form submissions, consent settings, attribution windows, or a delay in syncing **CRM lead records** be involved? If you’ve reconciled this kind of mismatch, which reports or tracking checks helped you find where the numbers diverged?


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Original Source: https://answers.mindstick.com/qa/117700/why-do-google-ads-show-conversions-that-i-can-t-match-to-crm-leads

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