---
title: "How do I identify a market gap?"  
description: "How do I identify a market gap?"  
author: "Baishakhi Ghosh"  
published: 2024-08-23  
updated: 2024-08-24  
canonical: https://answers.mindstick.com/qa/113387/how-do-i-identify-a-market-gap  
category: "entrepreneurship"  
tags: ["entrepreneurship"]  
reading_time: 1 minute  

---

# How do I identify a market gap?



## Answers

### Answer by Lakshya Sharma

[Identification](https://www.mindstick.com/articles/12871/technology-every-educational-institute-retail-store-needs-radio-frequency-identification) of [market](https://www.mindstick.com/articles/329163/how-to-expand-your-business-in-global-markets) [gap](https://www.mindstick.com/articles/13107/scaling-the-gap-between-a-graduate-and-a-professional) means discovering an unsatisfied need or an unnerved [segment](https://www.mindstick.com/interview/1910/explain-the-difference-between-a-data-block-an-extent-and-a-segment) in the industry. Study your [target](https://yourviews.mindstick.com/story/5013/simple-swaps-to-meet-your-protein-target) market to understand your [customer](https://www.mindstick.com/articles/324748/customer-journey)'s behaviour and preferences. Study their pain points here current [product](https://www.mindstick.com/articles/324746/promotion-of-product-and-services) or [services](https://www.mindstick.com/articles/13111/distinctions-of-iiot-services-how-its-helps-brands) fails, where it is undeserved or there is very little competition.

Do this through watching your competitors, what they offer and then realise the gap that is what customer wants and is not offered.


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Original Source: https://answers.mindstick.com/qa/113387/how-do-i-identify-a-market-gap

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