---
title: "Why is social media advertising frequency capping essential for ad effectiveness?"  
description: "Why is social media advertising frequency capping essential for ad effectiveness?"  
author: "Mukul Goenka"  
published: 2023-11-01  
updated: 2023-11-01  
canonical: https://answers.mindstick.com/qa/105945/why-is-social-media-advertising-frequency-capping-essential-for-ad-effectiveness  
category: "digital marketing"  
tags: ["digital marketting"]  

---

# Why is social media advertising frequency capping essential for ad effectiveness?




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Original Source: https://answers.mindstick.com/qa/105945/why-is-social-media-advertising-frequency-capping-essential-for-ad-effectiveness

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