---
title: "What is social media strategy?"  
description: "What is social media strategy?"  
author: "Erick Wilsom"  
published: 2023-10-29  
updated: 2025-12-19  
canonical: https://answers.mindstick.com/qa/105584/what-is-social-media-strategy  
category: "digital marketing"  
tags: ["digital marketting"]  
reading_time: 1 minute  

---

# What is social media strategy?



## Answers

### Answer by Mamta Bankoti

A [social media strategy](https://www.mindstick.com/blog/304826/how-to-develop-the-best-social-media-strategy-for-instant-growth) is a well planned [approach](https://www.mindstick.com/interview/985/what-are-the-approaches-that-you-will-follow-for-making-a-program-very-efficient) that shows how a [business](https://www.mindstick.com/articles/23272/why-software-localization-is-important-for-your-business) or individual uses social media [platforms](https://www.mindstick.com/blog/301471/what-are-people-s-favorite-online-platforms) to reach the right [people](https://www.mindstick.com/news/2295/more-people-need-to-monitor-this-crucial-metric-for-heart-health), share [useful](https://yourviews.mindstick.com/view/81558/media-is-how-much-useful-for-us) [content](https://www.mindstick.com/articles/12427/4-types-of-blog-phrases-that-keep-content-readers-engaged) and achieve goals like [building](https://yourviews.mindstick.com/view/87905/best-seo-strategy-for-building-your-online-branding) [awareness](https://yourviews.mindstick.com/view/82581/physiotherapy-awareness-and-education), [engagement](https://www.mindstick.com/articles/54969/how-technology-is-helping-employee-engagement) and trust over time.


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Original Source: https://answers.mindstick.com/qa/105584/what-is-social-media-strategy

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