'AI can extract insights from data at scale. This makes the system ideal for SEO, which creates a massive amount of data and is driven by insights. And artificial intelligence isn't just making it easier to extract superior insights from search data; it's also making it possible to do it in real-time.'

That's all well and good. But how can digital marketing experts begin to grasp and implement an artificial intelligence-powered SEO tool? We've spent several years at Marketing AI Institute researching artificial intelligence applications across digital marketing disciplines, including AI SEO. We also actively test artificial intelligence in our marketing efforts and track thousands of artificial intelligence companies.

How Artificial Intelligence Is Used in SEO Today

Today, artificial intelligence is applied in a variety of SEO applications across practically every search engine on the planet.

Voice and Text Search

Your preferred search engine uses artificial intelligence to give relevant results for your query. Search engines process a search query using sophisticated AI, machine learning, and deep learning, then anticipate which results will fulfill any search. As every SEO expert who follows Google algorithm updates knows, search engines don't publish their AI systems' exact workings, but they provide hints.

Whether you care about AI or not, the technology significantly impacts how your content ranks and how your brand is discovered, regardless of whatever search engine you use.

Local Lookup

It's not always straightforward to ensure that your company appears correctly in local SEO across multiple areas. And the consequences of erroneous local search results can be fatal to local businesses. AI excels at tackling information-based problems at scale.

A platform like Yext employs AI to ensure that changes to your company's search results are swiftly and efficiently mirrored across several search engines and voice assistants.

Making a Pillar Page with a Topic Cluster

Creating pillar pages and topic clusters is a powerful SEO approach that allows brands to own entire topic areas by providing content marketing on various relevant search terms in a specific category. AI technology is being used to speed up this procedure.

How to Begin Using an AI Tool for SEO Success

Suppose you work in search engine optimization or rely on search results to power your marketing. AI can assist you in raising income while decreasing expenditures. That means that now is the moment to start with AI, regardless of your talent or degree of comfort.

By doing so, you create a possibly insurmountable competitive advantage. Delay puts you at risk of falling behind.