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What is the Value of a Digital Marketing Certification?

What is the Value of a Digital Marketing Certification?

HARIDHA P268 01-Oct-2022

If you comprehend the value of digital marketing in business, you'll understand that you'll constantly want more. More information, more talents, and more opportunities to demonstrate to clients or employers that you can differentiate their company.

Adding a certification to your resume is one of the most effective methods to do so and position yourself for success. Whether you're new to the field or a seasoned pro, you may be wondering what the value of obtaining a digital marketing certification is.

It is now widely understood that becoming a digital marketer does not necessitate a four-year degree. It's a career where experience trumps years of education, owing to the fact that most bachelor's programmes don't teach the unique and necessary abilities required to become a digital marketer.

Many would argue that digital marketing certification is superior to a college degree, and businesses are quickly recognising its worth. It could be the ideal way to show that you've put time and effort into studying and mastering your craft's talents.

What exactly is a certification in digital marketing?

Certification indicates that you have completed a series of lessons and passed an exam covering the course material. Certified courses can be comprehensive, covering a wide range of topics. In some cases, your certification may only be valid for a limited time before you must recertify. Keep in mind that certifications can be more expensive than certificates because they are more in-depth, and you may have to pay a fee to take the exam.

What is the Value of a Digital Marketing Certification?

Keep Up with New Developments

Certifications allow you to stay on top of industry changes as they happen. With technological advancements always appearing, upskilling in digital will help you keep on top of current changes.

Improve Your Employability

A recent trend among college graduates is that many of them are now 'underemployed.' According to The Washington Post, as a result of this, 40% of graduates are working in occupations that do not require a degree. As a result, institutions are beginning to give credentials prior to graduation in order to assure that students have the abilities that companies desire.

Prepare Yourself for Promotional Opportunities

Digital marketing necessitates a wide range of hard and soft talents. Adding one or two specialties to your focus will help you move up the corporate ladder rapidly. A content writer who understands PPC and SEO, for example, can quickly advance to the position of content marketer or manager.

Differentiate Yourself from Your Peers

The quantity of certificates you hold will set you apart from the competitors in job interviews and promotions. Not only do you have the certificates and abilities that go with them, but you also have a strong desire to improve yourself, which speaks highly of your character.

Combine Education with Practical Experience

In actuality, you may assume that formal schooling is essential. A digital marketing certification combines theoretical and practical understanding. It satisfies the post-secondary education requirement by teaching you what you will actually need to know in the real world.


Writing is my thing. I enjoy crafting blog posts, articles, and marketing materials that connect with readers. I want to entertain and leave a mark with every piece I create. Teaching English complements my writing work. It helps me understand language better and reach diverse audiences. I love empowering others to communicate confidently.

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