There's a reason trends tools are regarded as some of the most potent. Trends tools provide a rapid overview of your market and comprehensive competitive insights that clearly show your company's developing trends and growth prospects.

Even if you've previously spent time exploring, Trends, we're confident there are some features you haven't discovered. Customizable widgets, charts and graphs, filtering options, and historical data are all available in the trends tools, broadening the variety of insights available to you.

This blog will examine the trends and features that every marketer should explore.

Market Competence

The market competition graph depicts the competition in the industry under examination. The greater the percentage, the more difficult it will be to compete. Financial services have a market competition of 22%, making it reasonably easy to compete. More specifically, despite the presence of multiple competitors, it indicates that market share among competitors is relatively equitable.

This information could assist a new company in determining its market entry strategy, brand positioning among competitors, or the budget size for a specific product launch.

Size of the Market

The absolute number of prospective customers in your market is called market size. This total is divided into two more detailed metrics:

• Serviceable Available Market(SAM)
  
•  Total Addressable Market (TAM) 

The TAM for the domains in our chosen market is 1.8 billion. This figure represents the target population, including those unable or unwilling to make a transaction. The SAM, however, is substantially more minor at 330.5 million, the number of people prepared to buy a financial product.

When introducing new goods, formulating business or marketing plans, or forecasting future ROI, looking at these figures individually, comparing them to one another, and studying them over time can help guide your strategy.

Report on Demographics

The Demographics report comprises numerous widgets that can provide you with a wealth of information about the demographics of your market's audience, such as their age and gender breakdown, Social Media Preferences, and hobbies.

Understanding your market's demographics can help you communicate and address their requirements more effectively.

For instance, the Social Media Preferences chart shows that most of our audience prefers YouTube, with Instagram coming in second. There is also a significant crossover in the market audience between SEO and marketing. With this information, making intelligent decisions about where to position ads, build alliances, or develop extra marketing activities becomes easy.

Audience Overlap in Traffic Analytics

Moving on to Traffic Analytics, the audience overlap graph can disclose how much of your audience you share with your competitors and other audiences you may be overlooking. Hover over the portion of the graph that interests you for additional information. You may also simplify the graph by selecting specific websites using the check boxes to the right of the graph. 

Conclusion 

Markets never remain static. To maintain your finger on the pulse, you need tools to understand constantly changing conditions. The Trends tools provide simple charts and graphs, filtering, historical data, and automatic reporting, allowing you to draw the most in-depth insights imaginable.

Maintaining an edge entails evaluating past market conditions and inspecting competitor traffic statistics; it also entails comprehending shifting market dynamics, developing trends, and competitors' evolving strategies.

With the trends, you can keep ahead of the competition and continue outperforming it.