Moz vs. Ubersuggest: Which is Better for Your SEO Marketing Needs?

Moz vs. Ubersuggest: Which is Better for Your SEO Marketing Needs?

There are several key factors to compare popular SEO keyword research tools like Moz vs Ubersuggest. Without a strong search engine optimization strategy, you can lose a significant of potential traffic opportunities. Implementing a profitable strategy takes plenty of time, effort, and planning. Fortunately, there are top keyword research tools available to propel your marketing efforts, increase your sales and revenue.

Before you make your decision, you need to find an SEO tool that is both feature-efficient and cost-effective. If you are interested in the essential tools to enhance your ranking and strengthen your site’s SEO, read our Moz vs Ubersuggest SEO keyword research comparison in 2020.

Top features
As you compare popular SEO tools like Moz vs Ubersuggest, you need to thoroughly evaluate the overall simplicity of using each tool. Ideally, you want to select a keyword tool with a simple UI that is incredibly easy to master.

Common user experience mistakes can greatly derail your overall performance. With easy to use core functionality, you can achieve your specific goals with maximum efficiency, productivity, and satisfaction. Simply, the simplicity of a specific tool ultimately determines how easy it will be to get your team to get the job done.

Throughout your comparison of Moz vs Ubersuggest, you need to analyze the core features and functionality each keyword research resource delivers. Each SEO tool offers a comprehensive set of features that make it unique. Thoroughly examining features and functionality is critical to ensure a selected tool will provide you with the desired outcomes.

Keyword research

Ubersuggest’s Keyword research

Moz vs. Ubersuggest: Which is Better for Your SEO Marketing Needs?
Before selecting a keyword research resource, you need to familiarize yourself with how to use Ubersuggest. Unlike many competing SEO tools, you are not required to sign in to access the data you need on Ubersuggest. Instead, you will only need to sign in to view additional insights about the keywords or domains that you are looking to view.

To begin conducting research, enter your desired keyword, refine your location, and search. Ubersuggest will then return an in-depth overview of keywords, CPC, trends, as well as SEO and paid difficulty. It can even suggest new content ideas or related keywords.

Moz Pro Keyword Explorer

Moz vs. Ubersuggest: Which is Better for Your SEO Marketing Needs?
Before purchasing a keyword tool, you need to consider the overall simplicity of using Moz Pro. First, you need to setup your SEO campaign. Sign up, assign a seat, and adjust your email settings. Then, you can begin conducting your keyword research. For the best results, utilize Moz’s keyword explorer tool to identify, discover, and prioritize new keywords. Next, you can create a keyword list and begin tracking any new ones for your campaign. After you have generated a profitable list of keywords to begin tracking, you should additionally conduct a backlink analysis.

Within Moz, you can use the link explorer to examine specific links to your website. Then, visit the top pages to view your competitor’s top linked pages. Understanding these factors will help you gain insight into various competing link strategies.

Site overview

Ubersuggest’s site audit

Moz vs. Ubersuggest: Which is Better for Your SEO Marketing Needs?
The powerful SEO tool offers an easy process to help you find new keywords ideas. After entering your seed keyword, Ubersuggest will return comprehensive data concerning volume, competition, and seasonal trends for each keyword. You can even access new content ideas to boost social media shares and backlinks to your site. Ubersuggest can additionally help you process a site audit to reverse engineer your competitors SEO, content marketing, and social media strategy. After entering a URL, Ubersuggest will return a full domain overview of your total traffic, paid ad cost, as well as your organic and paid keywords. Using the platform, you can even view the exact content in your niche that competitors are linking to. Returning essential data like volume, estimated visits, and CPC, you can optimize your link profile. Ubersuggest’s powerful functionality can even return keyword data regarding buyer intent and your probability to rank.

Moz Pro site crawl
Using Moz Pro, you can use a powerful site crawl to manage your site health. Site crawls and audits are essential to address common SEO issues impacting your platform. When improperly monitored, these technical issues can greatly impact your site ability to rank, get indexed by search engines, or obtain high-quality traffic. With a Moz Pro subscription, you can easily monitor a wide range of potential errors such as empty title tags or broken redirects. By signing up, you can your crawl sites fast, leverage full control of your SEO, and address minor issues Before they become critical errors.

Moz vs. Ubersuggest: Which is Better for Your SEO Marketing Needs?

 SEO keywords ranking

Ubersuggest’s keyword ranking

Moz vs. Ubersuggest: Which is Better for Your SEO Marketing Needs?
Ubersuggest offers a number of powerful keyword ranking and tracking tools to optimize your SEO efforts. After entering your seed keyword, Ubersuggest provides advanced visual graphics that outline keyword rankings, top SEO pages, as well as global volume. Advanced SEO tools will additionally color-code visual graphics to help you better understand keyword rank and position. It can even return results suggesting your estimated visits and backlinks. With all of this data, you can benchmark your rankings or target specific keywords that need improvement for your campaign.
Moz Pro rankings
One of the main functions Moz offers is allowing you to track your rankings. Rank tracking helps you analyze local and national searches to learn what users are sating. Simultaneously, it provides a holistic view of how you are currently ranking for your targeted keywords. At the same time, Moz allows you to track rank increases or decreases. Further, you can track your rankings in comparison to competitors. To maximize your potential to rank for target keywords, you can leverage data to update and optimize content on your pages. When properly utilized, this SEO tool helps you audit your site’s content, recommend improvements, and plan new content.

Moz vs. Ubersuggest: Which is Better for Your SEO Marketing Needs?


Before selecting a keyword research tool in 2020, you must compare options like Moz vs Ubersuggest. Before selecting your keyword research tool, there are several factors to consider. Ideally, you want to locate a tool that is extremely functional, easy to learn and master. Look for keyword generation tools that are geared towards beginners and novice marketing professionals. These tools offer a simple user interface, powerful features, and reliable results. Selecting a program that is easy to use is essential. With programs that are too complex, you will be unable to fully use all the available features. In addition, price should be a major concern throughout your search. Fortunately, there are many keyword research tools that offer a free trial and incredibly affordable monthly packages. Be sure to run a thorough price comparison on all the tools available to determine which offers the most value. The points mentioned above outline the core differences between Moz vs Ubersuggest SEO keyword research comparison in 2020.

Last updated:9/2/2020 4:15:07 AM
Peter Davidson

Peter Davidson

Being a senior business associate, Peter Davidson strives to help different brands and startups in making efficient decisions and planning business strategies.


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