Social media platforms have now become synonymous with digital advertising, and are a crucial part of every upcoming digital campaign. The dynamics of these social interaction channels keep on evolving due to which new trends emerge with time, and what worked for you in the recent past may not yield positive results soon. The constant change in consumer habits leads to the formation of new mechanisms. All of this influences how individuals utilize and react to particular social media marketing and how marketers can reach their target audience.
It’s more important than ever for the advertisers to comprehend and stay ahead of the curve when it comes to making social media efforts. To achieve success in this line of work, you will need to have an up-to-date strategy, appropriate tools, and required expertise to make your social media attempts count. Bearing this in mind, we have taken a look at some of the top trends that we believe will be crucial to every social media marketing campaign this year.
The following are the top five social media trends that you should be incorporating in your digital marketing in 2020:
Focusing on User-Generated Content
One of the essential digital marketing strategies or trends to look for this year is to focus your efforts on utilizing content that is produced by the consumers of your brand to market it appropriately. It’s somewhat different from influencer marketing. Although both involve other individuals to talk about your brand, in user-generated content UGC, you can get input from anybody, even someone with very less social media following.
You can ask your followers to give feedback in the form of text, photo or video on your social channel by offering some discounts or coupons in return. Most of the smartphone makers ask their customers to share their favourite pictures and videos they have made with their mobile phones. In this way, you can showcase how well your phone’s camera works. It also attracts potential consumers to buy your device by sharing some real-life experiences using UGC.
Shifting from Global to Local
More and more consumers are using voice search to find their favourite vendors in their area, which is why local marketing will become a crucial component of social media campaigns in 2020. Companies are now optimizing their websites for local search results using Google My Business GMB and also utilize location-related keywords (like name of city or state) in their Facebook and Twitter posts.
Using Authentic Influencers
Influencer marketing is a critical part of social media engagement in recent years. It is still going to be one of the top things to do when it comes to taking advantage of social media platforms. However, the key here is to focus more on using authentic influencers rather than power influencers by sharing content about your product; they care about using regularly.
Utilizing Video Content
Research has shown that consumers who video information shared via online videos are more likely to purchase text and photos. Both short-form and long-form videos are among the most-shared content on Facebook, YouTube, Instagram, TikTok, and more. All it takes is a smartphone, and you can share high-quality video content with your intended consumers in no time.
Social Media as a Customer Service
The majority of the consumers already follow their favourite brands’ pages on social media. It’s very much possible that they will turn up to your social page and make queries or complaints about your product or service. It means that you can use your Facebook or Twitter page as an essential tool to give your customers timely and professional service to meet or even exceed their expectations.
These are the top five social media trends you cannot afford to not implement in your next online marketing strategy. The good thing is these tactics are easy-to-do, but if you don’t have enough time to spend on social media campaigns, you can always hire a digital marketing consultant near you for the best results.