• For everyone, email is a reliable communication tool. And email spam is a big problem that we are now dealing with. Today, email spam is becoming a major issue on the internet. Almost every email service provider has put in place certain safeguards to combat spam.
• The email filters are set up so that users do not have to manually delete spam messages. Many factors can cause your email to be marked as spam. The following is the reason for spam problems:
• Failure to comply with email sender authentication rules is one of the most common causes of spam. DMARC, DKIM, and SPF are the three major email sender authentication standards. To guarantee that emails are delivered to the correct Inbox, make sure they meet the authentication requirements.
• These problems are particularly common in businesses. If you obtained your IP address from an internet service provider, the chances of your IP address having been used to send spam by older users in the past are fairly high.

Read More: Why is email marketing important?