• The Internet has evolved into the dominant source of information, with search engines serving as the primary gateway. You have entire knowledge in your pocket thanks to your smartphone. Education, articles, product comparisons, self-improvement advice, technical details, diets, and do-it-yourself projects are just a few of the topics covered.
• Chat rooms and forums were first, followed by social networks and online communities, especially after the widespread use of cellphones. Although face-to-face contact is still crucial, we are increasingly relying on large groups of strangers to make decisions about what to do and buy. Communication in the mobile era is all about forming networks.
• Because of the success of Amazon, eBay, and other online marketplaces, going to a physical store to make a purchase is no longer necessary. Shopping for a specific item appears to be a multi-channel experience: you can see a product in the store, research it online, compare pricing from different retailers, make the buy in-app, and pick it up at the store.

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