The majority of social media marketing experts feel that a healthy engagement rate is between 1% and 5%. It is more difficult to achieve the more followers you have.
In the digital realm, engagement rate is a formula that determines how much interaction your material receives in comparison to its reach, competitors, or the industry as a whole. Interactions on social media might include things like comments, likes, shares, and mentions. The engagement rate of a website is measured in real clicks, time spent on the page, and downloads.
Engagement can be found all over the internet, and the more the merrier. People that engage in a lot of engagement are more likely to want to read more, which implies more clicks on calls-to-action (CTAs) and a faster journey down the conversion funnel.