What is an impression on Instagram?

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Sandra Emily asked 22-Apr-2022 in troubleshooting by Sandra Emily

What is an impression on Instagram?

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Hitesh Vohra answered 22-Apr-2022 by Hitesh Vohra
What is an impression on Instagram?
  • Instagram Impressions: The number of times your material was seen by people, whether it was a post or a story.
  • Impressions, which are sometimes confused with reach, are the total number of times your material might have been seen. If your Instagram impressions outnumber your reach, it means your followers are seeing your material numerous times. For a good indication of what's working, look for posts with a high impressions-to-reach ratio.
  • When you want to focus on growing awareness among your target audience, Instagram Impressions might be a useful KPI.


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