How Much Will it Cost to Advertise on LinkedIn?

Asked 22-Mar-2022
Updated 10-Jul-2023
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How Much Will it Cost to Advertise on LinkedIn?
  • Although LinkedIncommercials are not as prominent as promotions on other platforms, an interested user would see them on a daily basis. LinkedIn Ads, like other online advertising, come in a variety of price points and formats. You can pick from Sponsored Content, Sponsored InMail, Text Ads, and Dynamic Ads if you opt to promote on this platform.
  • You may set your own budget and bid on advertising with LinkedIn. This means that the price of LinkedIn Ads varies from campaign to campaign. Advertisers on Linkedin often pay an average of $5.26 for each click.
  • For CPC and cost-per-impression (CPM) advertising, LinkedIn mandates a minimum bid of $2. This equates to $5.26 in clicks and $6.59 in impressions for every 1000 impressions your ads produce. Sponsored InMail is the most expensive option, with each send in the campaign costing roughly $.80 on average.


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