• Twitter'scharacter limit of 140 characters provides for concise and targeted communication. People on the go, businesses, and users who are pressed for time are looking for a quick summary of their brand's current news. Twitter is the ideal venue for this type of communication, making it a valuable resource for any business.
• Twitter can also be used as a search engine in real time. Twitter's advanced search is fantastic, allowing marketers to easily search for specific topics. Twitter's uptime has increased over time, and anyone can use the correct keyword combination to search for certain topics. Hashtags help you find what you're looking for a lot easier.
• Twitter also aids in the viralization of your material. Facebook has a drawback in this area because most conversations are private by design. Twitter, on the other hand, is an open platform where everybody can see each other's tweets, providing your material the push it requires.

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