• Twitteris valuable because it can be utilised in a variety of creative and new ways to fulfil a variety of purposes.
• It's just as vital for a marketer to understand why people use Twitter as it is to understand how Twitter can be used as a marketing tool.
• Twitter is a fantastic way to connect with others. You can interact with friends, clients, customers, prospects, the media, and anybody else with whom you communicate frequently. A single tweet is sent to all of your followers at the same time, making it simple to keep everyone updated on your whereabouts and activities.
• Some people only wish to use Twitter to make new friends and contacts with whom to socialise online. The low barriers to communicating on Twitter make this extremely simple.

Read More: How do you increase followers on Twitter?