• Facebook advertising allows businesses and brands to connect with their ideal target audience(s), who are most likely to be interested in their content and engage with their products and services, ultimately resulting to a sale.
• Facebook Ads have proven to be effective for both B2C and B2B businesses, resulting in significant increases in marketing outcomes following Facebook advertising.
• A Facebook advertisement generated by a company and served to a Facebook audience based on user activity, demographic and profile data, device usage data, and off-Facebook activities.
• Every advertiser is unique, which is why knowing your advertising objective - the goal you want to achieve with a certain ad campaign - is critical.

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