• The WhatsApp Business App is free to download from the App Store or the Google Play Store. WhatsApp Business is a free app designed specifically for small business owners. The app allows you to communicate with your customers on a more personal level, emphasise your products and services, and respond to their inquiries during their buying experience.
• It works in the same way that the WhatsApp app that you use to connect with friends and family does. It also has various business-specific capabilities, such as a catalogue, rapid replies, automated messaging, and broadcasts.
• One of the drawbacks is that the WhatsApp Business App is limited to a single user account, making it ineffective for larger groups. Because the app is not GDPR-compliant by default, data protection may be an issue.

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