The WhatsApp Business App is free to download from the App Store or the Google Play Store. WhatsApp Business is a free app designed specifically for small business owners. The app allows you to communicate with your customers on a more personal level, emphasise your products and services, and respond to their inquiries during their buying experience.
It works in the same way that the WhatsApp app that you use to connect with friends and family does. It also has various business-specific capabilities, such as a catalogue, rapid replies, automated messaging, and broadcasts.
One of the drawbacks is that the WhatsApp Business App is limited to a single user account, making it ineffective for larger groups. Because the app is not GDPR-compliant by default, data protection may be an issue.
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