- Ads that are tailored to your content or audience are sent automatically by Google. You accomplish this in a variety of ways: Targeting based on context-In order to determine what a webpage is about and properly match Google advertising to each page, our technology examines elements like keyword analysis, word frequency, font size, and the overall link structure of the web. Targeted placement-Advertisers choose precise ad placements, or subsections of publisher websites, on which to run their ads using placement targeting. Advertisers who have determined a match between what your users are interested in and what they have to offer hand-pick placement-targeted ads, which may or may not be directly related to the content of a page. Personalization of advertising-Advertisers can target consumers based on their hobbies, demographics (for example, 'sports enthusiasts'), and other factors using personalised advertising. Users can adjust their restrictions in Ads Settings to opt out of tailored advertising. Advertisers can use Run of Network to target all sites in the AdSense network, save those that are explicitly excluded, based on available inventory.
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