Search Engine Visibility
According to the most recent data from Statista, the Google Play Store has a greater quantity of mobile apps. Furthermore, a huge proportion of Android users prefer free apps to premium apps, which is why developers must market their mobile apps in order to increase downloads and leverage monetization methods. Using thorough digital marketing techniques is the greatest strategy to promote the app and reach its target audience. The majority of developers use digital marketing experts to advertise their products aggressively.
Patent Issues
Google does not have any rules in place for evaluating the quality of new apps submitted to the Play Store. Developers face several patent-related challenges as a result of the lack of quality evaluation criteria. Some developers will have to adapt and rebuild their programs in the future to avoid patent difficulties.
There are no universal design guidelines for user interfaces
There are no universal design guidelines for user interfaces.
Most developers do not follow any standard UI (user interface) development rules or procedures since Google has yet to disclose any standard UI (user interface) design standards or methodology for mobile app developers. Because developers create bespoke UI interfaces in their preferred manner, many apps work and seem differently across platforms. The Android app's direct user experience is frequently impacted by the UI's variety and incompatibility. Smart developers choose a responsive layout since it ensures that the user interface is consistent across all devices. Furthermore, developers must thoroughly test the app's user interface using a combination of emulators and real mobile devices. One of the most difficult tasks for developers is creating a user interface that allows the app to give the same user experience across a variety of Android devices.
API Incompatibility
Many developers utilize third-party APIs to improve a mobile device's usefulness and compatibility. Unfortunately, not all third-party APIs for developing Android apps are of excellent quality. Some APIs were designed for a specific Android version and would not operate on devices running a different version of Android. Developers are frequently faced with the burden of figuring out how to make a single API operate across all Android versions, which is sometimes a difficult process.
Security Flaws
As previously said, Android is an open-source operating system, which makes it simple for manufacturers to tweak it to their individual needs. However, because of its openness and large market share, Android is a regular target for cyber-attacks. There have been multiple occasions where security holes and bugs have compromised the security of millions of Android mobile devices.
