The preferred domain is the version (www or non-www) of your domain that you want to show in search results. The preferred domain is also the domain that you want your users to be redirected to whether they type in www or not.
The SEO impact of setting the preferred domain :-
These facts that The Google sees www.example.com and example.com as two separate websites is at the heart of preferred domains' SEO impact. The setting a preferred domain for your websites optimizes its appearance in search results, helps prevent duplicate content and consolidates link juice.
These are some reasons for why you should set your preferred domain:
- The Panda Update
- Double the Power of your Backlinks
- Personal Preference
Set Your Preferred Domain in Two Easy Steps
Step 1. 301 Redirect
Step 2. Set Your Webmaster tools