What are some psychological tricks that supermarkets use to get customers to buy more?

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twinkle das asked 09-Mar-2018 in Marketing by twinkle das
What are some psychological tricks that supermarkets use to get customers to buy more?


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Saddiya  Anwar answered 01-Feb-2021 by Saddiya Anwar
Marketers follow the psychological behavior of customers to sell their products and win their trust (an ultimate goal of all marketers). Supermarkets are organized in such a way that products/commodities can be displayed on the principle of, 'You have more to buy.' 
What are some psychological tricks that supermarkets use to get customers to buy more?

Engaging customers in a supermarket is easy and difficult both. Easiness depends on 'Time' given to customers to stay on the floor. Whereas, the difficulty lies in the 'Willingness' of buying stuff. 
Now, let's find out how marketers deal with the psychology of their consumers to achieve their ultimate goal.

Providing Large Carts

What are some psychological tricks that supermarkets use to get customers to buy more?

Traditional marketing strategies of supermarkets were having relatively larger carts than today's market store. Modern Marketing follows that larger stores have products in bulk sell them to the consumers, they should provide large carts to influence the sale. to

The instant catch with brands

Supermarkets locate the products at the height of customer's eyes. This is the way to influence catching and buying at the earliest before any casualties take place. On the contrary, the cheapest items are placed at the bottom as eyes usually swipe right than scrolling down. 

Pleasing ambiance 

Pleasant ambiance inclusive of music, fragrance, cleanliness, wide space to walk, etc. engages more traffic than stores with inefficient facilities of buying and selling.

Price including '9'

Old But Gold. This method of catching sight of customer's eyes is perfect as buyers tend to notice the first digit only and do not count the cash. Therefore, they think that a product priced at 9.90 costs 9Re, when in actuality it costs about 10 rupees.

Read More: why online advertising works