• Promoting goods and services online
• engaging with customers sitting on whichever end of the world on a daily basis
• searching out for more prospects and creating awareness about the products
• selling/buying at affordable prices and earning higher ROI. 
• leveraging the business through channels like social media, email, websites and search engines.

Scope for a Newbie: 

Post-covid situation, the world has drastically shifted to 'online systems' more than ever before. The number of active users of Internet have increased worldwide and also the age ranges have diversified. Thus, this is the best time for a fresher to dive into digital marketing and earn profits by understanding its prospects.

Earlier a user consumed approximately 500MB to 1GB monthly data in 2016, whereas an average user is recorded to utilize around 13.2B of monthly 4G data in December 2020. This number further grew by 20% as an increased number of people started subscribing to various platforms for video consumption as well other dependencies on the Internet. 

Another benefit of the free access to data is the emerging dynamism of OTT Platforms.

Hence, there are proven stats which suggest that there is no harm and much scope in the field of Digital Marketing. Companies are restructuring their marketing budget to shift their focus to digital. the growth of digital marketing is on an upward trend and has been positively impacted even after the covid-19 hitting India. 

To grab more & more opportunities one must be creative, innovative and ready for challenges in digital marketing. People are adapting to the new normal and in fact are now very comfortable with carrying out things online, be it for shopping, ordering food or medicines, or even carrying out banking transactions online. 

New standards have been set and the world needs digital marketers to cater to new demands of the consumers.\

Making a Career in Digital Marketing:

Many professionals and companies are on the lookout for skilled digital marketers and many companies have emerged with courses to adapt to this new normal.

Thus, one can upskill his abilities and land up in a high-paying job in this field. The digital marketing career scope in the Indian internet industry alone is going to be worth $160 billion by 2025, according to a Goldman Sachs report. 

Some of the biggest jobs include 'Social Media Marketing', SEO experts and Google Ads experts. Companies also hire people for jobs like Email Marketers, Bloggers and E-commerce Experts, Marketing Automation all of which fall under the umbrella of Digital Marketing.