What activities make up the (web-based) social pyramid?

Asked 03-Mar-2018
Updated 22-Apr-2023
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What activities make up the webbased social pyramidThe social pyramid of web-based social activities refers to a hierarchy of online interactions that people engage in, with some activities being more fundamental and essential to social engagement than others. The pyramid model is often used to explain the importance of building a strong foundation of online social interactions before engaging in more advanced forms of social networking.

At the base of the pyramid are the most fundamental social interactions: browsing, searching, and sharing. These activities are typically passive, and they involve consuming or discovering content online. For example, browsing may involve scrolling through social media feeds or browsing news websites. Searching involves using search engines to find specific information, while sharing involves reposting or forwarding content that is of interest to others.

The second tier of the pyramid includes more active forms of social engagement, such as commenting, rating, and reviewing. These activities involve some level of engagement with other users or content creators. Commenting, for example, allows users to leave feedback or opinions on content, while rating and reviewing enable users to share their experiences with products or services.

The third tier of the social pyramid includes more advanced forms of social networking, such as following, connecting, and collaborating. Following involves subscribing to content creators or influencers, while connecting involves establishing relationships with other users based on shared interests or affiliations. Collaborating is a more active form of networking, where users work together on shared projects or initiatives.

At the top of the pyramid are the most advanced forms of social engagement, such as creating and curating content, and building communities. Creating content involves producing original content such as blog posts, videos, or podcasts, while curating involves organizing and sharing relevant content from other sources. Building communities involves fostering engagement and collaboration among a group of users who share a common interest or goal.

It is important to note that the social pyramid is not a one-size-fits-all model, and different individuals and communities may engage in different forms of social networking depending on their interests, preferences, and goals. However, the pyramid model can be a useful framework for understanding the different levels of social engagement and for developing strategies for building and strengthening online social connections.