However, a few minutes later, whilst scrolling again through your news feed from a different network, you started getting content from that very same ad….Scary right? Well, fact is that it actually isn’t. It’s pretty much a reality seeping in on a global scale throughout our every day lives without us even realising it.

This is mostly attributed to algorithms being used by these networks. These algorithms picks up which content are being selected by the user on a regular basis and populates more of it on a scheduled automated basis. What does make it a concern though rather is what we allow these networks to see.

The biggest culprits for this theory are the Android and IOS platforms on mobile devices. Because of these networks relying mostly on collecting data from mobile devices, they are optimized with biometric features for that very purpose. and can be attributed by the permissions that we select for these apps.

Just think about it: camera usage, microphone usage, fingerprint usage, sensory usage, location usage, etc. Recent media reports have indicated that Facebookwas forced to issue statements insisting it does not “listen” to our conversations for advertising purposes.

Resulting this, Facebook made a public announcement to tighten privacy filters even further, thus eradicating growing concerns and speculation by conspiracy theorists. Whether it may be truthful or not, the mere fact of this technology being evident in our existence is a reflection of the digital era we are living in today and perhaps the end user should rather be vigilant of what he or she wants to share before posting it. 

We are entering into a much more sophisticated age of technological advances where Artificial Intelligence is now being manufactured into mobile phone processors, animal cloning is a norm and bio-kinetic limbs for physically challenged individuals are available.