Which are the Important Standard Objects in Salesforce?

Asked 22-Jan-2018
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Salesforce is capable to transform every aspect as your sales team works. If your organization using Salesforce, then it’s important for you to know that it’s a powerful piece of software, it is an effective CRM system which helps in your sales identification, management, and close deals more quickly. Salesforce CRM is like a black-box that chock full of data which is useful for us.

Here I am going to introduce you to the Standard Objects of Salesforce. In Salesforce its Standard Objects represent the database tables which contains the information of your organization. In Salesforce access of these database tables are determined by the Objects which are defined in your organization. Salesforce comes with a large number of standard objects which are integral to Salesforce but salesforce also gives you a facility to create custom objects as you need. Below I have listed some of the most popular Standard Objects.

Some Standard Objects are as Follows:

  • Account: It represents an Individual Account or Organization or a Person. It is involved in the business for ex: customers, competitors, partners, etc.
  • Account History: It represents the history of values changes in fields of an Account.
  • Asset: It represents a commercial item value, like: a company or a competitor sold a product that a customer has purchased and installed.
  • Campaign: It represents and tracks a marketing campaign, for ex: a direct mail promotion, webinar, or trade show.
  • Contact: It represents a contact, which is an individual associated with an Account. 
  • Contract: It is a business agreement which is associated with an Account.
  • Case: It represents a customer’s issues or problems.
  • Domain: It is a Read-Only object which represents a custom web-address that is assigned to a site of your organization.
  • Dashboard: It shows custom reports data as visual components and its access is read-only. 
  • Forecast: It represents estimated quarterly revenue of the organization.
  • Lead: It represents the companies that are interested in your products. 
  • Opportunity: It represents a sale or pending deal.
  • Products: It refers to items that are sold to customers. 
  • Report: It represents a set of data that meets certain criteria, displayed in an organized way. Its access is Read-Only.
  • Solution: It represents the description of issues and their solutions.
  • Task: It represents a business activity like making a phone call or other to-do items. Task and Event records are collectively referred as activities from the user interface.
  • User: It represents a user in the organization.