Not only Facebook you can use each and every platform of social media to enhance the reach of your business. Social media marketing is the process of building awareness about you, your products or services through the various social media channels. It comes in the category ofDigital marketing.
The ultimate goal of any Social media marketing campaign is to drive traffic to a website, increase the visibility and presence of a product, gain more social media followers or find more customers.
The most popular social media networks today are Facebook, Twitter, Google+, Pinterest, YouTube, Instagram and LinkedIn where big brands or we can say every brand keeps updating about its newly launched products.
Why Social media Marketing?
- It’s the fastest way to spread the word about a new product, service or news item – A tweet can go viral in minutes and spread a message around the Word faster than TV or other traditional media.
- It’s a trend – Millions of people spend a good amount of their time on social media networks so if you ‘need them’ you know where to find them.
- It’s the new marketing strategy – Back in the old days, marketers found out that many people spend time in their cars driving so they thought of the billboards on the roads. Today people are spending time on social media so as a marketer you have to start thinking this way too to promote their products and business.
- It’s the new influencer – Recent studies show that social media is becoming a big and vast sales platform and more and more companies are stating that they get customers from Facebook or Twitter or Instagram.
You must read this: Top digital marketing trends
