What is an average of good expected engagement rate of tweets?

Asked 05-Jan-2018
Updated 11-Sep-2023
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What is an average of good expected engagement rate of tweets?


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The expected engagement rate for tweets can vary widely depending on various factors, including your audience, content, and industry. However, an average or good expected engagement rate for tweets typically falls within a range of 0.5% to 2% engagement.

1. 0.5% to 1%: This is a relatively typical engagement rate for most tweets. It means that for every 1000 followers you have, you can expect 5 to 10 interactions (likes, retweets, comments) on your tweet. This is a baseline level of engagement that suggests your content is resonating with some of your followers.

2. 1% to 2: This is considered a good engagement rate for tweets. It indicates that your content is capturing the attention of a larger portion of your audience. For every 1000 followers, you can expect 10 to 20 interactions on your tweet. Achieving this level of engagement often involves posting compelling and relevant content consistently.

3. Above 2%: An engagement rate above 2% is excellent and suggests that your tweets are highly engaging and resonating with your audience. This level of engagement typically indicates that your content is not only interesting but also shareable, leading to a broader reach as followers share your tweets with their networks.

It's important to note that the definition of a "good" engagement rate can vary depending on your specific goals and industry. Certain industries or niches might naturally have higher or lower engagement rates due to the nature of their content and audience. Additionally, the size and activity of your follower base can also influence your engagement rate. Smaller accounts may find it easier to achieve higher engagement rates because they have a more closely-knit and engaged audience.

To improve your engagement rate, consider the following strategies:

  • Post consistently and at times when your audience is most active.
  • Use relevant hashtags to increase discoverability.
  • Include images, videos, or other multimedia to make your tweets visually appealing.
  • Interact with your followers by responding to comments and engaging in conversations.
  • Experiment with different types of content to see what resonates best with your audience.

Remember that while engagement rates are a useful metric for assessing the effectiveness of your tweets, they should be considered alongside other factors like the quality of interactions and how well your content aligns with your overall social media goals.