How do I run an Instagram contest?

Asked 02-Jan-2018
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Are you looking to run an Instagram contest? Holding a contest on Instagram can be a great way to engage with your followers, build brand awareness, and potentially attract more followers.

But how do you get started? Here are some steps you should follow to run a successful Instagram contest:

Step 1: Choose a Prize

The first step in running an Instagram contest is to decide what prize you’ll be offering. The prize should be something that will motivate people to enter the contest, so make sure it’s something that’s related to your brand or product. You can offer physical prizes, such as a product or gift card, or you can offer virtual prizes, such as a free month of your product or service.

Step 2: Create Contest Rules

Once you’ve chosen your prize, you need to create a set of rules for your contest. Make sure you include the eligibility criteria, entry requirements, and how winners will be chosen. You’ll also need to specify what will happen to entries if they’re incomplete, as this will help avoid confusion down the line.

Step 3: Promote Your Contest

Once you’ve created your rules, it’s time to promote your contest. Use your Instagram account to post about your contest and encourage people to enter. You can also use other social media platforms, such as Facebook and Twitter, to spread the word about your contest.

Step 4: Monitor Entries

Monitoring entries is an important part of running an Instagram contest. You’ll want to make sure that people are following your contest rules properly and that all entries are complete.

Step 5: Choose a Winner

How do I run an Instagram contest

The final step is to choose a winner. There are several ways you can do this, such as picking a winner at random or having entrants submit a photo or video and choosing a winner based on creativity. Make sure you announce the winner publicly and send them their prize.

Step 6: Follow Up 

Follow up with participants after the contest is over. Thank them for taking part and encourage them to follow you and check out your products or services.

Running an Instagram contest can be a great way to engage with your followers, gain brand awareness, and potentially attract more followers. By following these steps, you can ensure that your contest is successful. Good luck!